MLS Celebrates Record Attendance Thanks to 'The Messi Effect'

Major League Soccer has experienced a remarkable surge in popularity and engagement, thanks in part to the arrival of the legendary Lionel Messi. It's been a year since Messi joined MLS, bringing enthusiasm and attention to the league. This article explores the record-breaking All-Star Game, rising fan engagement, and the league's bright future.

The Messi Effect

Lionel Messi's move to MLS has been nothing short of transformative. His presence has not only boosted the league's profile but also contributed to an increase in social media followers, reaching over 100 million across various platforms.

The Messi Effect
Instagram // @leomessi

The 28th annual MLS All-Star Game, held at Lower.com Field in Columbus, Ohio, saw a record attendance of 20,931 fans, showing the growing interest in MLS and soccer in the United States. Despite Messi's absence due to an ankle injury, the event was a significant milestone for the league. The MLS All-Stars faced off against LIGA MX standouts, with the latter winning 4-1.

New Teams and International Competitions

MLS continues to expand its reach, with San Diego set to become the 30th team in the league. The league's growth is not limited to the domestic scene; it also includes a strong partnership with Mexico's LIGA MX. The second Leagues Cup tournament, which started on July 27th, will see MLS teams competing against LIGA MX teams for a midseason trophy. This competition, along with upcoming international events like the FIFA Club World Cup in 2025 and the FIFA World Cup in 2026, reflects MLS's ambitions on the global stage.

A Promising Future for MLS

The future of MLS looks bright, with plans to continue building on the momentum created by the Messi effect and the league's growing popularity. The All-Star Game and the Leagues Cup are just the beginning of what promises to be an exciting era for soccer in North America. MLS Commissioner Don Garber expressed pride in the league's achievements and optimism for its future, emphasizing the resilience of the sport in the United States. As MLS continues to grow and evolve, fans can expect even more thrilling moments and opportunities to engage with the sport they love.